Thursday, August 19, 2010

Asterix surrenders to McDonald's

Gerard Depardieu played Obeliks

McDonald's has signed up cartoon star Asterix the Gaul in its latest marketing campaign in France. The tiny French warrior is to replace Ronald McDonald next year, it is reported.

The new Mac-do campaign is to start at the time the movie Asterix and Cleopatra is released.

Leader of the French green movement José Bové led an attack on a McDonald's restaurant near Millau, southern France, in 1999.

Asterix is France's favourite cartoon character. About 300 million Asterix comics have been sold since 1961 when it first appeared.

Depardieu played Obelix, Asterix's giant mate in the 1999 film
Astérix et Obélix contre César. (Asterix and Obelix Take On Ceasar)

Photo by Georges Biard